Apple Valley Tools: Innovating the Matco Franchise Model
Welcome to our presentation on Apple Valley Tools, a unique Matco franchise that's redefining the tool distribution business. We're excited to share our journey, innovations, and vision for the future of our company. From our humble beginnings to our current expansion plans, we'll explore how we're not just selling tools, but revolutionizing the industry through technology and marketing strategies.
Meet the Team Behind Apple Valley Tools
Bill
Co-founder of Apple Valley Tools. With over 30 years of experience in business management and computer automation, Bill brings a wealth of knowledge to our franchise.
Meghan
Co-founder and COO. Meghan's background in communication and education has been instrumental in developing our unique business strategies.
Ellie
Our daughter and inspiration. Ellie's presence at expos reminds us of the importance of building a legacy and family-oriented business.
Our Journey to Matco
1
Franchise Exploration
We explored various franchise opportunities, including UPS Store, Sign-a-Rama, and Tropical Smoothie Cafe, before finding our perfect fit with Matco Tools.
2
Choosing Matco
Matco stood out due to its strong employee support, comprehensive training programs, and possibilities for growth, especially valuable during the COVID-19 pandemic.
3
Apple Valley Tools Launch
In July 2020, we took the leap and founded Apple Valley Tools, ready to bring innovation to the tool distribution industry.
Apple Valley Tools: Rapid Expansion
1
Store 1
Launched in July 2020, our first store marked the beginning of our Matco journey.
2
Store 2
Opened in September 2022, demonstrating our rapid growth and success in the market.
3
Store 3
April 2024, proposed merger with Sam Barrios.
(More info in later slides)
(More info in later slides)
Beyond the Typical Matco Franchise
Diverse Business Portfolio
Apple Valley Tools stands out by integrating various business ventures alongside our Matco franchise. This diversification allows us to offer comprehensive solutions to our customers and creates multiple revenue streams.
Marketing Innovation
We leverage our expertise in printing, wide format production, and digital marketing to create unique promotional materials and strategies. This not only benefits our Matco business but also serves as an additional service we offer to other businesses.
Printing Services: Adding Value to Our Franchise
Expanding Our Capabilities
Digital Full Color on Paper
We offer high-quality digital printing services for brochures, flyers, and other marketing materials, allowing us to create professional collateral for our Matco business and clients.
Wide Format Printing
Our wide format printing capabilities enable us to produce vehicle wraps, large stickers, and floor graphics, perfect for branding Matco trucks and creating eye-catching displays.
Custom Apparel
Using Direct-to-Film (DTF) technology, we create custom t-shirts, hats, sweatshirts, and jackets, ideal for team uniforms and promotional merchandise.
Enhancing Our Technological Presence
Custom Website Development
We design and develop professional websites for our Matco franchise and offer this service to other businesses, ensuring a strong online presence.
Custom Design and Logo Creation
We offer professional branding services including custom logo design and brand identity development to help businesses establish a strong visual presence.
Software and AI Integration
We implement cutting-edge software solutions and AI technologies to enhance business communications and streamline operational efficiency across digital platforms.
Example 1: RFID Implementation
1
2
3
4
1
Improved Inventory Management
2
Enhanced Asset Tracking
3
Real-time Data Analytics
4
Reduced Shrinkage
By implementing RFID technology in our Matco franchise, we've revolutionized our inventory management and customer service. This innovation sets us apart in the tool distribution industry and provides significant operational benefits.
Example 2: Leveraging Automated Text Messaging for Enhanced Cash Flow
1
2
3
4
1
Automated Reminders
Send daily or weekly automated text messages to remind customers of their special order or to make a payment.
2
Personalized Promotions
Deliver targeted offers based on customer preferences and purchase history.
3
Instant Support
Provide quick responses to customer inquiries and troubleshooting requests.
4
Geo-Tag Texting
Automatically notify customers when you are at their shop.
Text Messaging: A Case Study
Challenge
Low engagement with traditional communication channels - email open rates under 15% and poor phone response rates required a more effective customer outreach solution.
Solution
Implemented targeted SMS system with personalized alerts based on payment history. Automated scripts make it as easy as hitting a button on the computer.
Results
Achieved 98% message open rate and 30% higher response rates. TP payments increased 20% through SMS messaging, with 85% customer satisfaction.
Our Unique Approach to Matco Franchise Management
100% Tech Integration
Full implementation of RFID and automated solutions across all operations keeps data accurate.
Diverse Revenue Streams
Beyond tool sales, we've integrated printing, marketing, and design services targeted directly to the automotive industry.
24/7 Customer Support
Our text messaging and online payment system ensures round-the-clock accessibility for our clients.
Higher Margin Achievement
15% increased margin utilizing accurate inventory control and product management.
The Future of Apple Valley Tools
1
Expansion
Plans to open additional Matco franchise location vacated by Sam Barrios (Victorville, CA).
2
Technology Advancements
Continued investment in cutting-edge technology to enhance the Matco Franchise model.
3
Service Diversification
Exploring new complementary services to add value to our Matco franchise offering.
4
Community Engagement
Increasing our involvement in local events and vocational training programs.